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Thursday, 18 November 2010 19:27

McGurk Effect Located In The Brain

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Researchers from the University of Texas Medical School have found the region of the brain region responsible for the McGurk Effect, an auditory phenomenon in which viewing lips moving out of sync with words creates other words (see video clip).

The findings were presented at Neuroscience 2010, the annual meeting of the Society for Neuroscience and the world’s largest source of emerging news about brain science and health.


The scientists found that the superior temporal sulcus, known to play a role in language and eye gaze processing, is the hub of the sensory overlap. In the study, researchers first had volunteers experience the McGurk Effect while undergoing functional magnetic resonance imaging (fMRI). The fMRI showed the authors which part of the brain was active during the effect.

The activity in that region was then disrupted using transcranial magnetic stimulation, while participants remarked on what they heard during the speech and vision tests. The researchers discovered that the McGurk Effect disappeared when they targeted the superior temporal sulcus. As importantly, the participants perceived other sounds and sights normally.

“These results demonstrate that the superior temporal sulcus plays a critical role in the McGurk Effect and auditory-visual integration of speech,” said Michael Beauchamp, PhD, who led the study.

Research was supported by the National Science Foundation and the National Institute of Neurological Disorders and Stroke.

Source: Society for Neuroscience (Press Release)


Last modified on Thursday, 18 November 2010 19:45

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Keiron Walsh

Keiron Walsh

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