Subtle Reminders of Money Make People More Hardworking, But Less Helpful and Sociable An article recently published in Current Directions in Psychological Science, a journal of the Association for Psychological Science, has implications for the Pro-social Behaviour section of the AQA-A A2 specification. It shows how even subtle reminders of money can influence behaviour. Money is a necessity: it provides us with material objects that are important for survival and for entertainment, and it is often used as a reward. But recent studies have shown that money is not only a device for gaining wealth, but a factor in personal performance, interpersonal relations and helping behaviour, as well.