In 1890 William James proclaimed that "With mere good intentions, hell is proverbially paved.", a phrase he probably copied off Karl Marx whose "The road to Hell is paved with good intentions", is a bit catchier. Now it seems that these maxims apply to people's choice of snack. In an article in the September/October 2008 issue of the Journal of Nutrition Education and Behavior, Dutch researchers found that there is a substantial inconsistency between participants' good intentions to choose a healthy snack and their actual behaviour.